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For Immediate Release SBN.COM ADDS UNIQUE EQUESTRIAN RESOURCE CENTER TO ITS WEBSITEIRVINE, CA, April 7, 2000 -- SBN.com said today it has added to its website a complete resource center serving the vast equestrian industry. Found under "Specialty Directories" on the company's home page, the new site, called Cowboy Heaven, is believed to be the first such offering on the Internet. Cathy Lee Fransen, publisher and manager of the site said it will be an extremely useful tool for the many people -- owners, breeders, trainers and service providers -- who are in constant search for information on specific horse breeds, availability for sale and the ranches where they can be purchased. Pointing to a recent study by the American Horse Council, Fransen noted that the industry currently involves more than 7.5 million people in the United States alone, and accounts for more than a $112 billion impact on the U.S. gross domestic product. "A website dedicated solely to the informational needs of this industry is definitely an idea whose time has come," Fransen said. "It will serve as a one-stop information and shopping resource center for all who are involved in the industry, and the tens of millions more Americans who participate as spectators or are mere enthusiasts." Detailed information on every horse breed -- from Appaloosas to Welsh Ponies -- is available, together with other features that include a Cowboy Shopping Mall, a Cyber Ranch Tour, a Yellow Page Directory created especially for the equestrian industry, and a Country & Western Entertainment Center for booking talent. Lee Bridges, SBN.com vice president, Strategic Alliances, expects that the inclusion of Cowboy Heaven as a specialty directory on the company's website will demonstrate the high business potential of highly focused web sites. Other specialty directories currently located at the site -- a comprehensive, where-to-find-it marine directory, an online magazine for buyers and sellers of boats and yachts, and a series of community directories -- will soon be joined by numerous others, in categories from where-to-find-it medical care to franchising, he said. The world's largest classified directory, SBN.com's Online Yellow Pages contains 1.5-million pages and more than 50 million business listings nationwide. Published in both English and Spanish, It is found on the web sites of numerous Internet service providers and other Internet resource centers. The SBN.com website is also host to the Online Business-to-Business directory, a national Toll-Free Directory, an international Directory and a unique "Cyber Directory" of the top websites on the Internet.
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For Further Information Contact: Ron Cook |